Ossa Media

Aldergrove, County Antrim, Northern Ireland

Belfast International Airport Advertising

Reach 6.7 million passengers a year at Belfast International Airport, from check-in and security to the gate and baggage reclaim.

6.7 millionpassengers in 2025
~18,000passengers a day on average
11thbusiest of the 19 airports we sell across the UK and Ireland

Advertising at Belfast International Airport

Belfast International Airport in Aldergrove, County Antrim, Northern Ireland, handled 6.7 million passengers in 2025. Ossa Media sells advertising across the airport, so you can reach people at the moments they have time to look: queuing at check-in and security, waiting at the gate, collecting bags and walking out into Northern Ireland.

Belfast International is Northern Ireland’s largest airport, serving holidaymakers, people visiting friends and family, and business travellers. Its approach road, terminal and arrivals hall offer high-impact formats from backlit 48- and 96-sheets to 3D installations.

See live departures and arrivals at Belfast International Airport →

Formats we sell

  • Digital screens, including portrait D6 networks in arrivals, departures and baggage reclaim
  • Large-format LED screens in terminal halls
  • Backlit lightboxes, 48-sheets and 96-sheets on approach roads and car parks
  • Wall wraps, corridor and terminal dominations
  • Banners above security, check-in and retail areas
  • Trolley advertising, experiential stands and 3D installations

Availability varies by terminal and date; we confirm it with your proposal.

Why advertise at Belfast International Airport

85%of arriving passengers noticed the airport’s destination advertising without being prompted
91%said the advertising improved their first impression of Northern Ireland
81%of the arriving passengers surveyed were ABC1

Source: Cognisense for Tourism NI, Belfast International Airport advertising research, 238 arriving passengers, February 2023.

Campaigns we’ve delivered at Belfast International Airport

Rolex, Backlit 48-sheet opposite terminal at Belfast International Airport
RolexBacklit 48-sheet opposite terminal
Finn McCool, 3D sculpture arrivals installation at Belfast International Airport
Finn McCool3D sculpture arrivals installation
TUI, Airport External Activation (to scale) at Belfast
TUIAirport External Activation (to scale)
Lunn’s Jewellers, Backlit 96-sheet at Belfast International Airport
Lunn’s JewellersBacklit 96-sheet
Department for International Trade, Terminal Special Domination Installation at Belfast International Airport
Department for International TradeTerminal Special Domination Installation

See all our previous campaigns →

Plan your Belfast International Airport campaign

Questions

How much does it cost to advertise at Belfast International Airport?

It depends on the formats, sites and length of campaign, from short digital bookings to full terminal dominations. Tell us your budget and dates and we’ll send available sites and rates for Belfast International Airport.

What advertising formats are available at Belfast International Airport?

Formats vary by terminal and change as sites are upgraded. Typically they include digital screens, large-format and backlit sites, banners, wall wraps and experiential space. We confirm exactly what’s available for your dates.

Who will see my advert at Belfast International Airport?

6.7 million passengers used Belfast International Airport in 2025, about 18,000 a day on average: holidaymakers, business travellers and visitors arriving in Northern Ireland, plus the friends and family who meet them.

Can I buy Belfast International Airport advertising programmatically?

For digital screens, often yes: we can set up a deal with a Deal ID for your DSP where the screens support it. Otherwise we book the campaign directly for you.

Other airports in Northern Ireland

George Best Belfast City Airport advertising

Advertise at Belfast International Airport

Tell us your dates and budget and we’ll come back with available sites, formats and rates.